DREAM CRUISE: TV/ APPS/ TOUCHSCREEN

Dream Cruises are a client of SMC - an interior design company who asked me to help them with their digital approach, mentor their print designers in the discipline of digital design, set the creative direction and roll-out the UI of all devices and touch screens. We worked in a small team with a project manager, UX designer, one or two in-house visual designers and myself as lead designer. The development team were based in Hamburg so we worked remotely and had several visits.

Creative Direction / UI Design / Branding

Mobile / Tablet on-boarding app

The Dream Cruise app was available to guests before their trip, with a countdown 'till departing' and enabled guests to find information, book various aspects of their trip such as excursions, entertainment, spa treatments, etc in advance. Once on board other functionality became available, such as booking restaurant reservations and in-room services, through to managing their account, finding their way around the ship via deck maps and chatting on the ship's instant messenger.

Cabin TV UI

Another large part of the project was designing out all the UX and UI for a bespoke on-board, on-demand cabin TV experience. This included, live TV, movies on-demand, ship information, ordering in-room dining and more.

Touchscreen Signage

Strategically positioned around the ship, theses large interatcive touch-screens primarily helped guests find their way around to the many restaurants and events and entertainment

Leading all design for -

• Mobile and Tablet UI

• Cabin TV on-board the ship
• Large scale Touch-Screen Signage

SMC also asked me to -

• Set up their digital approach
• Implement digital production processes
• Mentor their designers with the specifics of designing for digital
• Provide consultancy services to get the project live

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