Analysis and overview of the old iOS app
I put together an overview of the key screens and journeys within the iOS and Android apps which acted as an audit, highlighted features that were working and also where there were issues. I documented notes where more information was needed and other on issues such as accessibility and inconsistency.
Reference material & UX sketching
After conducting interviews with the key stakeholders and understanding current pain points and 'wish-lists', I began looking at how we could promote and leverage value and ROI to the business and the EE network through key product features and other information identified during the research and discovery phase. I also reviewed best practice examples currently in the marketplace.
Sketches to wireframes
Together we prioritised the key features identified above in the sketching phase and I then designed out wireframes to show more detailed functionality and flows.
And on into the UI design...
The designs came to life when I added a modern, fresh brand 'look and feel' - all AA compliant - fully accessible and in-line with Apple Human Interface guidelines.
Project Summary
All UX and UI -
• Research - interviews, auditing, competitor analysis, best practice reviews
• Strategy - Assessing /prioritising product features for ROI/audience engagement
• UX - Sketching into detailed wireframes and simple journey flows
• UI - Brand and Visual Design incorporating accessibility and usability
• UI - Brand and Visual Design incorporating accessibility and usability
