FORWARD: LOGO+RE-BRAND

Forward Partners fund and work with start-up entrepreneurs. Whilst there I was working with several start-up companies and also helped to evolve Forward's brand values and identity. This work included exploration of the brand and and creation of the new logo/mark which you can see here.

Creative Direction / Branding
Final approved logo

Portrait option on dark background (tablet splash screen example)


Landscape version 

Variants and options explored
Other exploration concepts
Earlier exploratory routes around the idea of 'catalyst', 'growth' and 'multiply'

Earlier exploratory routes around the idea of 'catalyst', 'growth' and 'multiply'
Early workings and ideas
Workings, ideas, colour choices, rationale, various font styles and options

Workings, ideas, colour choice and rationale, various font styles and options
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