The brief
The logo needed to appeal to primarily to a mostly younger demographic. The client also wanted something that felt dynamic and vibrant with a sense of movement, balance and strength... . I started to think around ideas and concepts with some initial sketching and gathering reference, a few samples below.
Developing the logo further
After working in illustrator and drawing letter forms, playing with shapes, colour and shadows, I was starting to get closer to what I felt could work. Of course there were many versions and iterations.
Final versions
I created a bunch of mock-ups showing the logo in-situ in various scenarios.
