UX Sketching
Some samples of scamps showing simple user interactions. These were drawn, mounted on boards and presented to the client for feedback following feedback from user focus groups.
Prototype concepts as requested by the client.
These sketches were drawn in Illustrator to be taken directly into a working Flash prototype.
These sketches were drawn in Illustrator to be taken directly into a working Flash prototype.
My initial high-level design concepts
Home page - Minimal left-hand navigation, use of large background imagery
Home page - Showing navigation expanded, Men's Fashion selected
Women's Collections page
Collection carousel detail overlay
Women's Category page - Showing Dresses
Women's Category page - Dress detail overlay
More info
Next, surprisingly, at the time, had no brand guidelines.
I requested to run a workshop with the EMC team and the client team to ascertain brand values and also incorporated into this a design ‘look and feel’ workshop. I worked closely on this with their Content Strategist, we were also able to define the ‘tone-of-voice’, which corresponded with the final interim brand guidelines produced.
I requested to run a workshop with the EMC team and the client team to ascertain brand values and also incorporated into this a design ‘look and feel’ workshop. I worked closely on this with their Content Strategist, we were also able to define the ‘tone-of-voice’, which corresponded with the final interim brand guidelines produced.
I provided documentation outlining the ‘look and feel’ design direction, coupled with high-level UI designs and then ultimately delivered more detailed design concepts and options for the home page, category pages and product pages, plus overlay styles. These designs also included new concepts for user journeys and interaction.
